PR 101 – Lesson 22 – Marketing Through A Recession
It is no secret that the recession is deeply affecting marketing, public relations and advertising agencies. In the last two months, at least a dozen marketing communications people I know have lost...
View ArticlePR 101 – Lesson 24 – Dealing with a hostile reporter and hostile media
So, you get a call from a Fox News producer – Bill O’Reilly wants you to appear on his show. Or you pick up your phone to hear a print reporter ask why your company is dumping toxic waste into the Old...
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